Do your e-mail campaigns get little to no response even after you spend hours on crafting them and putting just the right words together? If this is the case, then you are probably forgetting one major aspect that determines the success of your emails: deliverability. No matter how much effort you put into your emails, they always face a risk of landing up in the spam folder of your recipients. To avoid this from happening, you need to follow some strategies that ensure that your emails reach the intended audience.
The LGJ Deliverability Protocol sets out a comprehensive outline to help you in ensuring the success of your e-mail campaigns. By following the steps mentioned under it, your emails will reach the inbox of your receiver and not their spam. This will enhance your engagement with your customers and enable the growth of your business.
- Optimizing Your Email Copy:
- By adding a long block of small gray font text at the bottom of your e-mail, you can decrease the overall spam word density. This will increase the chances of your e-mail going right in the inbox.
- You need to make sure that the amount of promotional content is balanced out with neutral or informational content. This prevents the triggering of spam filters.
- There are tools available on the internet that let you check the spam score of your e-mail. For instance, you can use Email Guard Spam Checker.
- Do not overuse spam trigger words like "free," "limited time offer," etc.
- Make sure that your e-mail has a clean layout and proper spacing and alignment to make it look professional.
- Using Subdomains:
- By creating different domains to keep different emails segregated from each other, the chances of the deliverability of one type of e-mail influencing others get reduced.
- You can make these domains based on how much risk they face. For instance, low-risk emails include 1-on-1 conversations, and high-risk emails consist of bulk campaigns.
- Adding and verifying subdomains in your Customer Relationship Management (CRM) system, you can streamline the entire process of sending emails.
- This kind of segmentation improves the effectiveness and deliverability of your emails.
- Monitor and Protect Your Domain Reputation:
- Warm-up tools like Warmly.io increase email volume and allow organic activity without overwhelming inboxes all at once.
- To ensure that your domain warming efforts are safe and effective, you need to invest in trusted warm-up tools.
- Tools like Email Guard or MX Toolbox can help you ensure that your domain is not listed in any blacklists, and in case it is, you should resolve the issue as soon as possible.
- Maintaining Your Email Lists:
- Set up your e-mail system in a way that emails that are not delivered are automatically marked as invalid.
- Reduce the chances of sending emails to non-existent addresses by utilizing tools that verify e-mail addresses as and when they are added to your lists.
- You can segment your lists on the basis of engagement by automatically tagging those contacts who click or open your emails.
- Mark bounces emails as invalid and avoids sending any other emails to those addresses in the future.
- Build Smart Lists and Target the Right Subscribers:
- Make a list of subscribers who have shown engagement in the past 90 days and target them specifically.
- Minimize the number of bounced emails by applying filters to ensure that you are only sending the emails to verified and valid users.
- Keep your list updated by sending special offers to subscribers who have become inactive to know if they want any further engagement or not.
- Utilizing Additional Resources:
- There are insider programs that offer pre-built forms that are designed to enhance the effectiveness of your e-mail campaigns. These are easy to integrate and save a lot of time and effort.
- Repetitive tasks like cleaning, following up on emails, segmentation, etc., can be automated by using several tools that are available for this purpose.
- Advanced performance analysis tools can help you track key metrics like click-through rates, engagement levels, etc., to streamline and boost the success of your email campaigns.
Here is an example to demonstrate the effectiveness of these strategies. Seefunnel is a Micro SaaS platform designed to help businesses automate their lead generation, sales funnel management, and outbound marketing efforts. It incorporates the LGJ Deliverability Protocol effectively to optimize its email marketing strategies. It focuses on managing email lists by automatically handling bounces and validating new email addresses, thus ensuring that only valid subscribers receive messages.
Subdomains for various email workflows reduce the risk of sending high-volume emails and make deliverability better. The platform also invests in domain warming and monitoring to maintain its domain's reputation and optimize inbox placement. Seefunnel also targets active subscribers and filters out invalid emails, which reduces bounce rates. It uses automation to re-engage inactive users and continuously refines its email outreach based on engagement metrics and deliverability insights, ensuring that emails reach the intended recipients efficiently and effectively. So, sign up for free today! Seefunnel
